Welcome to eCommerce Training
Hailstorm Commerce are currently working on developing a number of training courses to assist anyone interested in learning everything they need to know about managing eCommerce websites and increasing online sales through SEO, Search Engine Optimisation, Online Marketing, Email Marketing and Pay Per Click Advertising.
Courses available:
SEO for Beginners
This course is designed to teach you everything you need to know to manage your own SEO campaigns including: -
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Managing on page SEO factors
- Researching Keywords
- Understanding META data
- Editing META data
- Measuring keyword density
- Analysing on page SEO factors
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Using Tools to measure ranking positions and site performance
- Google Analytics
- Google Webmaster Tools
- Bing Webmaster Tools
- Yahoo Site Explorer
- Ranking Tools
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Understanding SEO Factors
- Page Rank
- Inbound Links
- Canonicalisation and Duplication of Content
- Root Domains
- Link Quality
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Building an effective Campaign
- On-going tracking and analysis
- Keys to success
- Multi-channel Approach
- Usability, User Experience and Content
- Myths and Misconceptions of SEO
